In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a good Chinese name for your brand, product or even sport can be the crucial difference between standing out in the world’s largest market or going unnoticed.
The NBA‘s Dallas Mavericks are searching for a new Chinese name after deciding that their previous one “xiao niu” – literally “little cows” – has nothing to do with the team. Owner Mark Cuban announced the decision on September 11th via the team’s official Weibo account and asked for fans to send in their suggestions for a new name. But the Mavs have been so overwhelmed – reportedly receiving “tens of thousands” of new names – that they said on September 25 they would need more time to evaluate the suggestions and will announce the three finalists at a later date. Continue reading Why the Mavs have struck gold in China
One canceled golf tournament might not, at first glance, seem like a huge deal, but a worrying trend of overreaching has dogged Alisports since its inception – and the cracks are starting to show.
Imagine it’s October 2016 and you’re the LPGA. You’ve just signed a ten-year deal with Alisports, giving them ownership rights of your most important tournament in China. All the usual cliches spring to mind – growing the game, millions of new fans, next generation of golfers etc – and you’re feeling pretty pleased with yourselves. It’s Alibaba – they’re one of the biggest companies in China, they know China, Jack Ma is basically Steve Jobs, they’ve got trillions of users etc. What could go possibly wrong?
It turns out the answer is as simple as a piece of paper. Continue reading Just what is going on at Alisports?
Real Madrid and Barcelona now appear to be closer than ever before to playing regular La Liga games in China – but just how soon could that become a reality, what obstacles still lie in the way and what sort of impact would that have on global sport?
Javier Tebas may not be a household name in the wider football world, but the president of La Liga has certainly been making waves in the industry in recent days, particularly with reference to expanding the global appeal of his league.
In an interview last week with Murad Ahmed from the Financial Times, here’s what Tebas had to say: Continue reading Is La Liga really coming to China?
Following the most recent Chinese takeover of a European club, Part 1 took a look at what Southampton fans can expect from their new owner. Part 2, below, will analyze what the latest policy moves from Beijing mean for the future of Chinese investment in football – and why future deals may or may not happen.
Reading the impulsive press headlines over the past few weeks, it would be easy to conclude that Gao Jisheng‘s purchase of an 80% stake in Southampton FC could just be the last Chinese takeover for a while.
- China clamps down on buying spree in sports (CNN)
- China to limit overseas investments in…sports (AP)
- So now it’s official: The brakes are on when it comes to Chinese investment in…sports (Variety)
- China’s soccer-team buying spree could be over (Globe & Mail)
Bad news, right? The reality, however, is somewhat less clear.
Continue reading Three ways Chinese investors can still buy European football clubs
Recent headlines have proclaimed “the end of Chinese transfers”, with the purchase of Southampton FC by Lander Sports’ Gao Jisheng appearing to sneak in just under the deadline. Part 1 (below) will take a look at what the Gao deal means for Southampton – and what fans can reasonably expect – while Part 2 will analyze the wider implications of Chinese takeovers following the latest developments and regulations.
The transfer of Southampton FC into Chinese hands – the second Premier League club after West Brom to be Chinese-owned – is a big deal.
Continue reading What Saints fans can expect from their Chinese owners
Late on Wednesday night, the Chinese Football Association (CFA) released details of two new rules that the Chinese Super League (CSL) must follow. Both rules are significant and have immediate consequences, not just for Chinese football, but for the global transfer market. Let’s break down the what and the why of Chinese football’s latest brainwaves, before examining what consequences are likely.
Chinese football is no stranger to controversy and those in charge don’t always handle things well – from handing out widely inconsistent bans for similar incidents to radically changing the league’s transfer policy in the middle of a transfer window, fans have come to expect the unexpected. Even so, the CFA‘s twin edicts – issued at 9:56pm and 10:01pm on Wednesday night – came from way, way out of left field.
Continue reading Breaking down Chinese football’s latest brainwaves
Money is often thought of as synonymous with power and influence – in sports as elsewhere – but it’s not often we see such a clear example of a sponsor brazenly attempting to assert their influence as we’ve seen recently in China.
Alisports, the sports wing of Chinese ecommerce giant Alibaba, last year announced a $150 million investment into eSports through a partnership with the International eSports Federation (IeSF). That was followed up by a 10-year deal to promote the Chinese city of Changzhou as an eSports hub, with the city set to host a number of World Electronic Sports Games (WESG) events, offering total prize money of $5.5 million, while another Chinese city, Suzhou, was also designated by Alisports as a major international sports city, with eSports also a central part of that aim.
Continue reading How money & influence are shaping eSports in China – and beyond
Chinese basketball legend Yao Ming may be best known for his on-court exploits, but he’s now facing a challenge of a very different sort as he looks to reform Chinese basketball. In a Chinese sports version of Bannon vs. Kushner, the big man is battling “the establishment” in order to gain influence behind the scenes. But the obstacles he’s facing may be so entrenched that the entire sports industry in China is affected.
Rumors started to circle earlier this year that Yao Ming would be appointed as the new head of the Chinese Basketball Association (CBA), and despite resistance in certain quarters – including this editorial from state-run news agency Xinhua which called him too young and too inexperienced [link in Chinese] – he seemed the obvious candidate.
Continue reading Yao Ming set to play biggest game of his life
A second division Spanish club taking a small stake in a third division Chinese club won’t make global headlines, but it could see the start of a wave of foreign investment in Chinese football, now that outbound acquisitions have effectively been stopped.
A year ago, Chinese companies were rushing full steam ahead to invest in – or buy outright – soccer clubs from around the world. From Aston Villa and West Brom to Espanyol and Inter Milan, the first waves of investment appeared to herald many more deals. This headline in The Telegraph from September last year, for instance, claimed that another 30 Chinese billionaires were looking to buy clubs.
How quickly things change.
Continue reading Minor deal set to have major repercussions in Chinese football
A large contingent of NHL executives made the trip out to China this week to announce the league’s first initiatives in the country: preseason games between the LA Kings and the Vancouver Canucks in Shanghai (Sept 21) and Beijing (Sept 23), kicking off an eight-year slate of games, which could be upgraded to regular season match-ups as early as 2018. Let’s take a look at some of the factors that might help the NHL in China, as well as the obstacles that lie ahead.
Why hockey will make it in China
1) The timing is right. With less than five years to go to the 2022 Olympics, the government is making a serious push to develop winter sports, and it’s no accident that Chinese President Xi Jinping has been featured in very lengthy segments on the national nightly news touring Olympic venues on more than one occasion this year. As I told the Globe and Mail after the announcement was made, there are actually a lot of indications that the government is moving away from soccer at the moment, and making winter sports its No. 1 priority within the sports industry.
Continue reading Why the NHL will make it in China – and why it won’t