US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below.
May was a busy month.
New Year, new site.
Welcome to the new incarnation of The Li-Ning Tower, which will soon automatically redirect here. A relaunch and rebrand has been a long time coming, but the main points are that the blog will no longer:
- run afoul of China’s always stringent copyright laws
- be inaccessible on the Chinese mainland
- indirectly promote a sinking ship
- be far too obscurely titled
Please bear with us as some older features are reintroduced and some new ones are phased in, but rest assured that the content will follow on from 2013’s success, during which the blog was quoted or linked to by Bloomberg, USA Today, Huffington Post, CNBC, Quartz, New York Daily News, NBA.com, Al Jazeera, China Daily and others.
Just write it (with apologies to a global sportswear giant, but despite the name of the blog, I won’t be favouring any one of them over another). This blog has been in the works for a while now, so, as we start a new year, what better time to kick it off?
I’ll be covering anything that could be construed as sports business, as long as there is some sort of China/Asia angle: international sports or leagues trying to crack the China market, Chinese companies trying to make it overseas, sports events in Asia, sponsorship matters, and likely a bunch more besides.