I am very excited to announce the launch of “Sporting Superpower: An Insider’s View on China’s Quest to Be the Best” – my take on how the Chinese sports industry has changed from the 2008 Olympics up to the present day.
In summary, it’s a story of how the parallel threads of politics, business and sports are inseparable in China and it’s full of personal anecdotes, inside stories, interviews and analysis, including:
- The public drive to promote football with the ultimate goal of winning the World Cup has already gone through both boom and bust.
- Meeting Li Na, and how she changed the face of global tennis.
- Lessons learned across the board from the NBA’s missteps in China.
- How domestic sportswear companies have ridden a wave of support to topple Nike and Adidas in the battle for supremacy.
- Some personal tales from China’s often bumpy road to the 2022 Olympics.
- And much, much more!