Category Archives: Rugby

Just what is going on at Alisports?

One canceled golf tournament might not, at first glance, seem like a huge deal, but a worrying trend of overreaching has dogged Alisports since its inception – and the cracks are starting to show.

Imagine it’s October 2016 and you’re the LPGA. You’ve just signed a ten-year deal with Alisports, giving them ownership rights of your most important tournament in China. All the usual cliches spring to mind – growing the game, millions of new fans, next generation of golfers etc – and you’re feeling pretty pleased with yourselves. It’s Alibaba – they’re one of the biggest companies in China, they know China, Jack Ma is basically Steve Jobs, they’ve got trillions of users etc. What could go possibly wrong?

It turns out the answer is as simple as a piece of paper. Continue reading Just what is going on at Alisports?

New Zealand PM tries sports diplomacy in China

New Zealand Prime Minister John Key has long been a fan of sports diplomacy, having taken international rugby and cricket players with him on previous trips around the Asia-Pacific region. On his current trip to China, rugby was once again at the fore.

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Photo credit: NZ Herald

Continue reading New Zealand PM tries sports diplomacy in China

Huawei using sports to combat bad PR

With all the negative press that Chinese telecoms firm Huawei has been receiving in recent days – that it “spies for the Chinese government“, or that the Brits are investigating Huawei’s involvement in a cyber security base in the UK – you would think it might take more than a little gentle sports PR to turn things around.

Huawei - front and center in Canberra
Huawei – front and center in Canberra

Continue reading Huawei using sports to combat bad PR

Chinese firm sponsors…. Australian rugby league team?

Chinese TV and electronics brand Changhong has announced a one-year shirt sponsorship deal with Australian rugby league team Parramatta Eels. Changhong’s first major sports sponsorship will see the company’s logo appear on the back of the Eels’ playing jerseys for the 2013 National Rugby League (NRL) season. The Changhong name will also appear on the goal posts at the Eels’ 20,000-capacity Parramatta Stadium as well as signage around the ground. As you might expect, there will also be Changhong TVs all over the venue.

Continue reading Chinese firm sponsors…. Australian rugby league team?