Off we go

Just write it (with apologies to a global sportswear giant, but despite the name of the blog, I won’t be favouring any one of them over another). This blog has been in the works for a while now, so, as we start a new year, what better time to kick it off?

I’ll be covering anything that could be construed as sports business, as long as there is some sort of China/Asia angle: international sports or leagues trying to crack the China market, Chinese companies trying to make it overseas, sports events in Asia, sponsorship matters, and likely a bunch more besides.

Comments welcome.

Sports business news and analysis in China and Asia