It’s almost becoming its own feature at this point: who has Huawei sponsored this week? This year the company has signed sponsorship deals with the ITU World Triathlon Grand Finale in London, German soccer team Borussia Dortmund, NZ soccer team Wellington Phoenix, and Australian rugby league side Canberra Raiders. Then there was a China-New Zealand soccer match, the 2011 Italian Super Cup in Beijing, plus Atletico Madrid in last year’s Madrid derby, and that’s before we get on to Huawei’s recent musical tie-ups with Coldplay and, er, the Jonas Brothers.
Tag Archives: Canberra Raiders
Huawei using sports to combat bad PR
With all the negative press that Chinese telecoms firm Huawei has been receiving in recent days – that it “spies for the Chinese government“, or that the Brits are investigating Huawei’s involvement in a cyber security base in the UK – you would think it might take more than a little gentle sports PR to turn things around.
