Tag Archives: Cristiano Ronaldo

Why the Mavs have struck gold in China

In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a good Chinese name for your brand, product or even sport can be the crucial difference between standing out in the world’s largest market or going unnoticed.

The NBA‘s Dallas Mavericks are searching for a new Chinese name after deciding that their previous one  “xiao niu” – literally “little cows” – has nothing to do with the team. Owner Mark Cuban announced the decision on September 11th via the team’s official Weibo account and asked for fans to send in their suggestions for a new name. But the Mavs have been so overwhelmed – reportedly receiving “tens of thousands” of new names – that they said on September 25 they would need more time to evaluate the suggestions and will announce the three finalists at a later date.  Continue reading Why the Mavs have struck gold in China

New soccer tournaments could see China gain global dominance

China’s long-term soccer plan calls for the country to be a global force in the game by 2050, but if China’s latest football project comes off, it would arguably become a major footballing power long before that.  

The plan has been laid out by the Chinese government, backed, of course, by President Xi Jinping, but the latest moves have come from one of the country’s biggest companies – Wanda, whose boss just happens to be China’s richest man.

Continue reading New soccer tournaments could see China gain global dominance

Neymar’s China strategy

Neymar is coming soon to a billboard near you, especially if you live in Asia. In today’s Sports Talk column, I look at how Barcelona’s new signing will try to conquer the China market, following in the footsteps of the God of Branding, David Beckham.

Neymar denied by Joe Hart in Brazil's 2-2 draw with England on Sunday
Neymar denied by Joe Hart in Brazil’s 2-2 draw with England on Sunday

Continue reading Neymar’s China strategy

Li Na makes list one year too late

After Time recently named Li Na as one of the world’s top 100 most influential people, my first thought was about the Timing (sorry). Her breakout performance was her French Open win in 2011, so why have they taken this long to put her on the list? Yes, her brand has continued to grow, but her main sponsors jumped on board in summer 2011, immediately after her Grand Slam win.

Anyway, the point of these lists is to generate discussion, so job done there. Interestingly, while many have predicted that Li Na would soon overtake Maria Sharapova as the world’s highest earning sportswoman, Sharapova’s recent deal with Porsche could keep her in the lead for a little while longer.

Here’s this week Sports Talk column:

Influence is a somewhat fluid concept, particularly in connection with Time Magazine’s annual list of the world’s 100 most influential people.

To say that Italian soccer player Mario Balotelli – one of just four sports figures on the list – is more influential than Lionel Messi or Cristiano Ronaldo is farcical.

Is he more colorful, more controversial? Yes, on both counts, and those factors sell magazines, so let’s forgive Time their poetic license.
Image Continue reading Li Na makes list one year too late