Tag Archives: DDMC

Memories of the 2008 Beijing Olympics – and what happened next

Ten years ago tonight, I had the privilege of witnessing one of the most dominant Olympic performances of our time, as Usain Bolt ran 9.69 in the men’s 100m final at the 2008 Beijing Olympics. But I nearly missed the race entirely – and much has changed in China’s sports scene over the ensuing decade.

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10 questions on the Chinese sports industry

US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below. 

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