Tag Archives: Gao Jisheng

10 questions on the Chinese sports industry

US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below. 

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Three ways Chinese investors can still buy European football clubs

Following the most recent Chinese takeover of a European club, Part 1 took a look at what Southampton fans can expect from their new owner. Part 2, below, will analyze what the latest policy moves from Beijing mean for the future of Chinese investment in football – and why future deals may or may not happen. 

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What Saints fans can expect from their Chinese owners

Recent headlines have proclaimed “the end of Chinese transfers”, with the purchase of Southampton FC by Lander Sports’ Gao Jisheng appearing to sneak in just under the deadline. Part 1 (below) will take a look at what the Gao deal means for Southampton – and what fans can reasonably expect – while Part 2 will analyze the wider implications of Chinese takeovers following the latest developments and regulations. 

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