China won’t be playing in Brazil – they have appeared at a World Cup just once and failed to score a goal – but millions will stay up late to watch the games – starting this Friday at 4 am when Croatia kicks off against the host nation in São Paulo. Here are 10 things in this year’s World Cup with a Chinese connection. Continue reading The World Cup with Chinese characteristics
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Ferrari sign first Chinese sponsor
Ferrari’s Formula One team has signed a four-year deal with Weichai Power. Somewhat surprisingly given Ferrari 20+ year history in China and the importance of the Chinese market, it is Ferrari’s first ever Chinese sponsor. Weichai, as I’m sure you know, produces mechanical components for heavy-duty vehicles, including buses.
Weichai Power’s parent company, the Weichai Group, already has Italian links: the company bought a majority stake in luxury yacht manufacturer Ferretti Group last year.