US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below.
With the news that Alibaba vice chairman Joe Tsai is set to acquire a 49% stake in the Brooklyn Nets, here’s a closer look at the newest sports team owner on the block and his reasons for joining the NBA’s exclusive club.
Zhou Qi and Wang Zhelin become first Chinese players drafted for nine years, but both face an uphill battle to play in the NBA.
A year ago, ice hockey player Song Andong was touted as China’s next big sporting star after being drafted by the NHL’s New York Islanders, then swiftly promoted as one of the faces of China’s 2022 Winter Olympic Games bid campaign. This spring, it is the turn of two Chinese basketball players, Zhou Qi and Wang Zhelin, who were drafted by the NBA’s Houston Rockets and Memphis Grizzlies, respectively.