US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below.
Two recent stories of interest to NFL fans here. First, Chinese telecoms giant Huawei, which has blitzed Europe and elsewhere with its sporting sponsorships, has finally broken into the US market, despite lawmakers doing their best to blacklist the firm due to spying concerns. Unsurprisingly it’s come in Washington where its highly-paid lobbyists have been based, and it’s a partnership with the Redskins – also unsurprising since the Redskins have drawn an equal amount of negative press converage in recent months. As they say, birds of a feather flock together…
Stories started to spread on Monday that Chinese home appliance chain Suning was set to buy a stake in Spanish megaclub Barcelona. If true, it would have blown news of Alibaba buying a 50% stake in Guangzhou Evergrande out of the water.
Another day, another sports team signs a sponsorship deal with Huawei. This time, though, the sport is cricket and the team is Indian Premier League side Royal Challengers Bangalore.
The NBA’s Global Games schedule is out for 2014 and the upshot for Chinese fans is this: Nets vs Kings in Shanghai on October 12, before the same teams play in Beijing on October 15.
Despite effectively being blocked from doing anything of consequence in the US, Chinese telecoms group Huawei has been continuing its expansion plans in Europe and elsewhere, thanks in part to an increasingly successful soft power campaign that has seen the firm partner up with a variety of sports properties. In the last year alone, Huawei signed deals with: Continue reading PSG becomes Huawei’s jewel in the crown
It’s almost becoming its own feature at this point: who has Huawei sponsored this week? This year the company has signed sponsorship deals with the ITU World Triathlon Grand Finale in London, German soccer team Borussia Dortmund, NZ soccer team Wellington Phoenix, and Australian rugby league side Canberra Raiders. Then there was a China-New Zealand soccer match, the 2011 Italian Super Cup in Beijing, plus Atletico Madrid in last year’s Madrid derby, and that’s before we get on to Huawei’s recent musical tie-ups with Coldplay and, er, the Jonas Brothers.
It’s been another big week for Chinese telecoms firm Huawei in the world of sports. Firstly, as previously mentioned, the company sponsored the ITU World Triathlon Grand Finale in London last weekend (and, as an aside, the ITU is the International Triathlon Union, not the International Telecommunications Union, as originally mentioned in this (now corrected, but still) shocker of a piece by Sir Simon Jenkins), meaning plenty of prominent signage for Huawei all over London’s Hyde Park.