Tag Archives: Infront

How money & influence are shaping eSports in China – and beyond

Money is often thought of as synonymous with power and influence – in sports as elsewhere – but it’s not often we see such a clear example of a sponsor brazenly attempting to assert their influence as we’ve seen recently in China.

Alisports, the sports wing of Chinese ecommerce giant Alibaba, last year announced  a $150 million investment into eSports through a partnership with the International eSports Federation (IeSF). That was followed up by a 10-year deal to promote the Chinese city of Changzhou as an eSports hub, with the city set to host a number of World Electronic Sports Games (WESG) events, offering total prize money of $5.5 million, while another Chinese city, Suzhou, was also designated by Alisports as a major international sports city, with eSports also a central part of that aim.

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Explained: What’s behind Chinese takeovers of football clubs

I spoke to Sky Sports reporter Johnny Phillips last week for a piece he did on the increasing amount of Chinese investment directed at English football clubs in recent weeks. Editors being as they are, only a few selected highlights appeared in the finished article, but we covered a lot of ground, so here is an uncut version (completed shortly before the Wolves deal – the latest of the Chinese takeovers – was announced), touching on why rumours spread so quickly, West Brom’s possible owner and his plans for world domination, Sven spouting nonsense and why Wolves fans are probably sleeping better than Villa ones at the moment.

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Astonomical CSL broadcast deal stuns China’s sports industry

CCTV, IMG and Infront – all huge names in the sports industry – were among the suitors to buy the rights to produce and broadcast the Chinese Super League. But these three, and others, were obliterated by the bid submitted by the comparatively little known Tiao Power, worth a staggering 8 billion yuan over five years.

CSL money Continue reading Astonomical CSL broadcast deal stuns China’s sports industry

China’s Unrealistic World Cup Dream

Chinese President Xi Jinping can do many things, but bringing a World Cup to China won’t be one of them.

We’ve covered Xi’s love of soccermanufactured or otherwise – several times here on China Sports Insider, but the subject is back in the news again after his recent comments on promoting the game in China. First thoughts are the moves being made do look like sensible, long-term overhauls, rather than the short-term, quick fixes that government officials have previously initiated solely to gain attention and/or promotion (see Beckham, David).

China's President Xi Jinping receives an Argentine soccer jersey with his name on it from Argentina's Vice President Amado Boudou in Buenos Aires Continue reading China’s Unrealistic World Cup Dream