Money is often thought of as synonymous with power and influence – in sports as elsewhere – but it’s not often we see such a clear example of a sponsor brazenly attempting to assert their influence as we’ve seen recently in China.
I spoke to Sky Sports reporter Johnny Phillips last week for a piece he did on the increasing amount of Chinese investment directed at English football clubs in recent weeks. Editors being as they are, only a few selected highlights appeared in the finished article, but we covered a lot of ground, so here is an uncut version (completed shortly before the Wolves deal – the latest of the Chinese takeovers – was announced), touching on why rumours spread so quickly, West Brom’s possible owner and his plans for world domination, Sven spouting nonsense and why Wolves fans are probably sleeping better than Villa ones at the moment.
CCTV, IMG and Infront – all huge names in the sports industry – were among the suitors to buy the rights to produce and broadcast the Chinese Super League. But these three, and others, were obliterated by the bid submitted by the comparatively little known Tiao Dongli, or CSM, worth a staggering 8 billion RMB over five years.
Chinese President Xi Jinping can do many things, but bringing a World Cup to China won’t be one of them.
We’ve covered Xi’s love of soccer – manufactured or otherwise – several times here on China Sports Insider, but the subject is back in the news again after his recent comments on promoting the game in China. First thoughts are the moves being made do look like sensible, long-term overhauls, rather than the short-term, quick fixes that government officials have previously initiated solely to gain attention and/or promotion (see Beckham, David).