Tag Archives: Italian Super Cup

Is La Liga really coming to China?

Real Madrid and Barcelona now appear to be closer than ever before to playing regular La Liga games in China – but just how soon could that become a reality, what obstacles still lie in the way and what sort of impact would that have on global sport?

Javier Tebas may not be a household name in the wider football world, but the president of La Liga has certainly been making waves in the industry in recent days, particularly with reference to expanding the global appeal of his league.

In an interview last week with Murad Ahmed from the Financial Times, here’s what Tebas had to say: Continue reading Is La Liga really coming to China?

Huawei using sports to combat bad PR

With all the negative press that Chinese telecoms firm Huawei has been receiving in recent days – that it “spies for the Chinese government“, or that the Brits are investigating Huawei’s involvement in a cyber security base in the UK – you would think it might take more than a little gentle sports PR to turn things around.

Huawei - front and center in Canberra
Huawei – front and center in Canberra

Continue reading Huawei using sports to combat bad PR