Tag Archives: LeBron James

Sports stars are buying teams – even in China

Increasingly in the sports world, former – and even current – sports stars are taking ownership stakes in franchises. Could China be part of this growing trend?

Google “David Beckham” these days and right below the tabloid stories about strife with Victoria will be links to his MLS franchise in Miami. Likewise, Derek Jeter, now that he has finally settled down, is out of the gossip pages and back into the sports headlines thanks to his 4% stake in – and CEO role with – the Miami Marlins.

There are plenty of other well known examples: Michael Jordan (majority owner of Charlotte Hornets), LeBron James (stake in Liverpool FC) , Shaquille O’Neal (stake in Sacramento Kings), Venus & Serena Williams (stake in Miami Dolphins).  Continue reading Sports stars are buying teams – even in China

Why the Mavs have struck gold in China

In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a good Chinese name for your brand, product or even sport can be the crucial difference between standing out in the world’s largest market or going unnoticed.

The NBA‘s Dallas Mavericks are searching for a new Chinese name after deciding that their previous one  “xiao niu” – literally “little cows” – has nothing to do with the team. Owner Mark Cuban announced the decision on September 11th via the team’s official Weibo account and asked for fans to send in their suggestions for a new name. But the Mavs have been so overwhelmed – reportedly receiving “tens of thousands” of new names – that they said on September 25 they would need more time to evaluate the suggestions and will announce the three finalists at a later date.  Continue reading Why the Mavs have struck gold in China

中国致力于打造全球性体育明星

上周,年轻的中国短跑选手莫有雪被《SportsPro》杂志评选为全球最具市场价值的运动员之一,排名47位,而且他是唯一进入年度排行榜前50的中国选手——这种表述可能有点儿轻描淡写。即便是中国的铁杆体育迷也很少有人知道莫有雪是何方神圣,外国观众更是一头雾水。但他的入围仍然极具代表性。

601ab13b-3b90-453d-93df-0a8b23f2f233 Continue reading 中国致力于打造全球性体育明星

Brooklyn Nets, Sacramento Kings heading to China

The NBA’s Global Games schedule is out for 2014 and the upshot for Chinese fans is this: Nets vs Kings in Shanghai on October 12, before the same teams play in Beijing on October 15.

NBA presseason game Beijing China 2013 Continue reading Brooklyn Nets, Sacramento Kings heading to China

Li Na makes list one year too late

After Time recently named Li Na as one of the world’s top 100 most influential people, my first thought was about the Timing (sorry). Her breakout performance was her French Open win in 2011, so why have they taken this long to put her on the list? Yes, her brand has continued to grow, but her main sponsors jumped on board in summer 2011, immediately after her Grand Slam win.

Anyway, the point of these lists is to generate discussion, so job done there. Interestingly, while many have predicted that Li Na would soon overtake Maria Sharapova as the world’s highest earning sportswoman, Sharapova’s recent deal with Porsche could keep her in the lead for a little while longer.

Here’s this week Sports Talk column:

Influence is a somewhat fluid concept, particularly in connection with Time Magazine’s annual list of the world’s 100 most influential people.

To say that Italian soccer player Mario Balotelli – one of just four sports figures on the list – is more influential than Lionel Messi or Cristiano Ronaldo is farcical.

Is he more colorful, more controversial? Yes, on both counts, and those factors sell magazines, so let’s forgive Time their poetic license.
Image Continue reading Li Na makes list one year too late

Weekly Wrap: Beckham and Not Beckham

A round-up of what’s been happening this week (Beckham stuff at the end!):

Basketball

The NBA announced eight international preseason games for next season. For Asian fans that means Pacers vs Rockets, Manila, Oct 10; Pacers vs Rockets, Taipei, Oct 13; Lakers vs Warriors, Beijing, Oct 15; and Lakers vs Warrior, Shanghai, Oct 18.

ImageMeanwhile, Li-Ning’s Way of Wade campaign (featuring Dwyane Wade, who has “promised” to play in China when hes done with the NBA) hits back at “corny” allegations from LeBron James.

Continue reading Weekly Wrap: Beckham and Not Beckham