In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a good Chinese name for your brand, product or even sport can be the crucial difference between standing out in the world’s largest market or going unnoticed.
The NBA’s Global Games schedule is out for 2014 and the upshot for Chinese fans is this: Nets vs Kings in Shanghai on October 12, before the same teams play in Beijing on October 15.
After Time recently named Li Na as one of the world’s top 100 most influential people, my first thought was about the Timing (sorry). Her breakout performance was her French Open win in 2011, so why have they taken this long to put her on the list? Yes, her brand has continued to grow, but her main sponsors jumped on board in summer 2011, immediately after her Grand Slam win.
Anyway, the point of these lists is to generate discussion, so job done there. Interestingly, while many have predicted that Li Na would soon overtake Maria Sharapova as the world’s highest earning sportswoman, Sharapova’s recent deal with Porsche could keep her in the lead for a little while longer.
Here’s this week Sports Talk column:
Influence is a somewhat fluid concept, particularly in connection with Time Magazine’s annual list of the world’s 100 most influential people.
To say that Italian soccer player Mario Balotelli – one of just four sports figures on the list – is more influential than Lionel Messi or Cristiano Ronaldo is farcical.
Is he more colorful, more controversial? Yes, on both counts, and those factors sell magazines, so let’s forgive Time their poetic license.
Continue reading Li Na makes list one year too late
A round-up of what’s been happening this week (Beckham stuff at the end!):
The NBA announced eight international preseason games for next season. For Asian fans that means Pacers vs Rockets, Manila, Oct 10; Pacers vs Rockets, Taipei, Oct 13; Lakers vs Warriors, Beijing, Oct 15; and Lakers vs Warrior, Shanghai, Oct 18.