In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a good Chinese name for your brand, product or even sport can be the crucial difference between standing out in the world’s largest market or going unnoticed.
The NBA‘s Dallas Mavericks are searching for a new Chinese name after deciding that their previous one “xiao niu” – literally “little cows” – has nothing to do with the team. Owner Mark Cuban announced the decision on September 11th via the team’s official Weibo account and asked for fans to send in their suggestions for a new name. But the Mavs have been so overwhelmed – reportedly receiving “tens of thousands” of new names – that they said on September 25 they would need more time to evaluate the suggestions and will announce the three finalists at a later date. Continue reading Why the Mavs have struck gold in China