Increasingly in the sports world, former – and even current – sports stars are taking ownership stakes in franchises. Could China be part of this growing trend?
In today’s Sports Talk column, I look at the ongoing Jordan vs Qiaodan case. Qiaodan is a HUGE company here (1.7 billion yuan in revenue in 2012), and is keen to clear all obstacles on the road to IPO and further riches, but the whole company has for years pretended to be the official Michael Jordan representative in China. It’s not, of course, but it’s done a great job fooling the public.
Completely different: note the closed fist on the Qiaodan silhouette
