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Weekly Wrap: F1, NBA, Tennis, MMA

Ferrari sign first Chinese sponsor

Weichai-193x97_070114Ferrari’s Formula One team has signed a four-year deal with Weichai Power. Somewhat surprisingly given Ferrari 20+ year history in China and the importance of the Chinese market, it is Ferrari’s first ever Chinese sponsor. Weichai, as I’m sure you know, produces mechanical components for heavy-duty vehicles, including buses.

Weichai Power’s parent company, the Weichai Group, already has Italian links: the company bought a majority stake in luxury yacht manufacturer Ferretti Group last year.

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