Tag Archives: Real Madrid

Is La Liga really coming to China?

Real Madrid and Barcelona now appear to be closer than ever before to playing regular La Liga games in China – but just how soon could that become a reality, what obstacles still lie in the way and what sort of impact would that have on global sport?

Javier Tebas may not be a household name in the wider football world, but the president of La Liga has certainly been making waves in the industry in recent days, particularly with reference to expanding the global appeal of his league.

In an interview last week with Murad Ahmed from the Financial Times, here’s what Tebas had to say: Continue reading Is La Liga really coming to China?

New soccer tournaments could see China gain global dominance

China’s long-term soccer plan calls for the country to be a global force in the game by 2050, but if China’s latest football project comes off, it would arguably become a major footballing power long before that.  

The plan has been laid out by the Chinese government, backed, of course, by President Xi Jinping, but the latest moves have come from one of the country’s biggest companies – Wanda, whose boss just happens to be China’s richest man.

Continue reading New soccer tournaments could see China gain global dominance

Huawei using sports to combat bad PR

With all the negative press that Chinese telecoms firm Huawei has been receiving in recent days – that it “spies for the Chinese government“, or that the Brits are investigating Huawei’s involvement in a cyber security base in the UK – you would think it might take more than a little gentle sports PR to turn things around.

Huawei - front and center in Canberra
Huawei – front and center in Canberra

Continue reading Huawei using sports to combat bad PR

Mend it like Beckham

Beckham CSLI’ve already had people ask me what time David Beckham is arriving on Wednesday so they can camp out early at the airport. Whether he appeals to smitten females or potential soccer fans (or both), one thing is certain: Beckham’s visit to China will be crazy. Let’s just hope no one gets trampled….

Here’s my Sports Talk column from today’s Global Times on how he’s made a career out of proving the doubters wrong:

Continue reading Mend it like Beckham