Tag Archives: Sachin Tendulkar

Asian endorsement deals still key in global sports market

Some thoughts for the weekend… I’ll say upfront that I’m not a huge fan of Forbes, particularly when it comes to their sports coverage, but their annual list of the world’s 100 highest paid athletes makes for interesting reading. Two things are clear: the money is still in the US – 63 of the athletes are American; 73 are US-based – but the sponsorship business is a global one.

TigerWoodsSmile
Tiger Woods is reportedly days away from re-signing with Nike

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