This Bloomberg article from yesterday highlighted Tencent’s huge stock market gain – the most in half a year – after a 35% increase in revenue from desktop games and WeChat messaging, while noting that Lionel Messi was hired to promoted WeChat earlier this year. What it failed to mention is that Messi’s Barcelona teammate Neymar has just agreed to join forces off the pitch as well as on it, by becoming another international face of WeChat, known as Weixin (way-SHEEN) in China.
Even Homer Simpson knows statistics can be used to prove anything. That’s particularly true in China, where data is not known for being the most reliable. Whether it’s GDP figures, box office numbers or internal accounting, numbers in China are best taken with a sack or two of salt.
China may have lost out in the recent David Beckham sweepstakes, but that doesn’t mean all is lost. According to the Beijing Youth Daily, Beckham will become an international ambassador for the Chinese Super League, beginning this season.
