US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below.
Recent headlines have proclaimed “the end of Chinese transfers”, with the purchase of Southampton FC by Lander Sports’ Gao Jisheng appearing to sneak in just under the deadline. Part 1 (below) will take a look at what the Gao deal means for Southampton – and what fans can reasonably expect – while Part 2 will analyze the wider implications of Chinese takeovers following the latest developments and regulations.
The CSL’s summer transfer window saw yet another record fee paid, as more international players arrived in China, but the league’s top scorer, Demba Ba, is looking at months on the sidelines after a bad leg break.
It is a measure of how much the pulling power of the Chinese Super League (CSL) has exploded over the past year that the summer transfer window, which closed last week, contained a handful of blockbuster deals, but was still considered quieter than expected.
China’s long-term soccer plan calls for the country to be a global force in the game by 2050, but if China’s latest football project comes off, it would arguably become a major footballing power long before that.
The plan has been laid out by the Chinese government, backed, of course, by President Xi Jinping, but the latest moves have come from one of the country’s biggest companies – Wanda, whose boss just happens to be China’s richest man.