Money is often thought of as synonymous with power and influence – in sports as elsewhere – but it’s not often we see such a clear example of a sponsor brazenly attempting to assert their influence as we’ve seen recently in China.
Alisports, the sports wing of Chinese ecommerce giant Alibaba, last year announced a $150 million investment into eSports through a partnership with the International eSports Federation (IeSF). That was followed up by a 10-year deal to promote the Chinese city of Changzhou as an eSports hub, with the city set to host a number of World Electronic Sports Games (WESG) events, offering total prize money of $5.5 million, while another Chinese city, Suzhou, was also designated by Alisports as a major international sports city, with eSports also a central part of that aim.
Continue reading How money & influence are shaping eSports in China – and beyond
Chinese football added another two major clubs to the country’s portfolio, as the government-backed soccer drive shows no sign of slowing down.
With the sporting world’s attention zeroing in on the Rio Olympics, China’s football industry – as has been the case repeatedly this year – stole back the spotlight. West Brom became the first English Premier League club to be acquired by a mainland Chinese owner. Then, just hours later, AC Milan joined the club as a Chinese consortium took full ownership from Silvio Berlusconi, following the lead of its cross-town rival Inter two months ago. Here are five thoughts on the day’s dealings: Continue reading West Brom, AC Milan added to China’s trophy cabinet
I spoke to Sky Sports reporter Johnny Phillips last week for a piece he did on the increasing amount of Chinese investment directed at English football clubs in recent weeks. Editors being as they are, only a few selected highlights appeared in the finished article, but we covered a lot of ground, so here is an uncut version (completed shortly before the Wolves deal – the latest of the Chinese takeovers – was announced), touching on why rumours spread so quickly, West Brom’s possible owner and his plans for world domination, Sven spouting nonsense and why Wolves fans are probably sleeping better than Villa ones at the moment.
Continue reading Explained: What’s behind Chinese takeovers of football clubs
China’s long-term soccer plan calls for the country to be a global force in the game by 2050, but if China’s latest football project comes off, it would arguably become a major footballing power long before that.
The plan has been laid out by the Chinese government, backed, of course, by President Xi Jinping, but the latest moves have come from one of the country’s biggest companies – Wanda, whose boss just happens to be China’s richest man.
Continue reading New soccer tournaments could see China gain global dominance
Chinese President Xi Jinping can do many things, but bringing a World Cup to China won’t be one of them.
We’ve covered Xi’s love of soccer – manufactured or otherwise – several times here on China Sports Insider, but the subject is back in the news again after his recent comments on promoting the game in China. First thoughts are the moves being made do look like sensible, long-term overhauls, rather than the short-term, quick fixes that government officials have previously initiated solely to gain attention and/or promotion (see Beckham, David).
Continue reading China’s Unrealistic World Cup Dream