Real Madrid and Barcelona now appear to be closer than ever before to playing regular La Liga games in China – but just how soon could that become a reality, what obstacles still lie in the way and what sort of impact would that have on global sport?
Following the most recent Chinese takeover of a European club, Part 1 took a look at what Southampton fans can expect from their new owner. Part 2, below, will analyze what the latest policy moves from Beijing mean for the future of Chinese investment in football – and why future deals may or may not happen.
Money is often thought of as synonymous with power and influence – in sports as elsewhere – but it’s not often we see such a clear example of a sponsor brazenly attempting to assert their influence as we’ve seen recently in China.
Chinese football added another two major clubs to the country’s portfolio, as the government-backed soccer drive shows no sign of slowing down.
With the sporting world’s attention zeroing in on the Rio Olympics, China’s football industry – as has been the case repeatedly this year – stole back the spotlight. West Brom became the first English Premier League club to be acquired by a mainland Chinese owner. Then, just hours later, AC Milan joined the club as a Chinese consortium took full ownership from Silvio Berlusconi, following the lead of its cross-town rival Inter two months ago. Here are five thoughts on the day’s dealings: Continue reading West Brom, AC Milan added to China’s trophy cabinet
I spoke to Sky Sports reporter Johnny Phillips last week for a piece he did on the increasing amount of Chinese investment directed at English football clubs in recent weeks. Editors being as they are, only a few selected highlights appeared in the finished article, but we covered a lot of ground, so here is an uncut version (completed shortly before the Wolves deal – the latest of the Chinese takeovers – was announced), touching on why rumours spread so quickly, West Brom’s possible owner and his plans for world domination, Sven spouting nonsense and why Wolves fans are probably sleeping better than Villa ones at the moment.
China’s long-term soccer plan calls for the country to be a global force in the game by 2050, but if China’s latest football project comes off, it would arguably become a major footballing power long before that.
The plan has been laid out by the Chinese government, backed, of course, by President Xi Jinping, but the latest moves have come from one of the country’s biggest companies – Wanda, whose boss just happens to be China’s richest man.
Chinese President Xi Jinping can do many things, but bringing a World Cup to China won’t be one of them.
We’ve covered Xi’s love of soccer – manufactured or otherwise – several times here on China Sports Insider, but the subject is back in the news again after his recent comments on promoting the game in China. First thoughts are the moves being made do look like sensible, long-term overhauls, rather than the short-term, quick fixes that government officials have previously initiated solely to gain attention and/or promotion (see Beckham, David).