One canceled golf tournament might not, at first glance, seem like a huge deal, but a worrying trend of overreaching has dogged Alisports since its inception – and the cracks are starting to show.
Imagine it’s October 2016 and you’re the LPGA. You’ve just signed a ten-year deal with Alisports, giving them ownership rights of your most important tournament in China. All the usual cliches spring to mind – growing the game, millions of new fans, next generation of golfers etc – and you’re feeling pretty pleased with yourselves. It’s Alibaba – they’re one of the biggest companies in China, they know China, Jack Ma is basically Steve Jobs, they’ve got trillions of users etc. What could go possibly wrong?
It turns out the answer is as simple as a piece of paper. Continue reading Just what is going on at Alisports?