OK so this Manchester United thing is getting a little silly now. The club announced today that they have signed a three-year deal with Japanese paint manufacturer Kansai, who become (drum roll please) United’s first official paint partner. Yes, paint.

I think this quote from Man Utd commercial director Richard Arnold says it all: “Kansai is the perfect company to partner with Manchester United.”

Visiting teams have been complaining for years about the shabby dressing rooms at Old Trafford so at least now they can get a makeover. And who better to carry out the redecorating than “a global leader in the coatings industry”?

Whatever happened to Crown Paints (aka Brown Pants), Liverpool’s shirt sponsor from 1982 to 1988 and Blackburn’s from 2008 to 2011? Not good enough for the Glazers, eh?