I am very excited to announce the launch of “Sporting Superpower: An Insider’s View on China’s Quest to Be the Best” – my take on how the Chinese sports industry has changed from the 2008 Olympics up to the present day.

In summary, it’s a story of how the parallel threads of politics, business and sports are inseparable in China and it’s full of personal anecdotes, inside stories, interviews and analysis, including:

• The public drive to promote football with the ultimate goal of winning the World Cup has already gone through both boom and bust.
• Meeting Li Na, and how she changed the face of global tennis.
• Lessons learned across the board from the NBA’s missteps in China.
• How domestic sportswear companies have ridden a wave of support to topple Nike and Adidas in the battle for supremacy.
• Some personal tales from China’s often bumpy road to the 2022 Olympics.
• And much, much more!

There are some fun parts, some serious parts, and believe – it or not – some emotional parts, too. I enjoyed writing this and really hope you’ll take a look. The loyal readers of this website and newsletter subscribers have been a large part in what keeps China Sports Insider ticking. It’s harder than ever today to get proper information from what is truly happening on the ground in China, but I hope that these pages provide valuable context from the past as well as provide some indications for what is to come.

Click below to download a copy of Sporting Superpower today and please consider leaving a review, too – it really helps!