All posts by Mark Dreyer

Asian endorsement deals still key in global sports market

Some thoughts for the weekend… I’ll say upfront that I’m not a huge fan of Forbes, particularly when it comes to their sports coverage, but their annual list of the world’s 100 highest paid athletes makes for interesting reading. Two things are clear: the money is still in the US – 63 of the athletes are American; 73 are US-based – but the sponsorship business is a global one.

TigerWoodsSmile
Tiger Woods is reportedly days away from re-signing with Nike

Continue reading Asian endorsement deals still key in global sports market

Tseng looks to get her game back

I seem to have been writing lots about golf recently, but there is more big news this week, this time on the women’s side. Taiwan’s Yani Tseng has just re-signed with IMG, in what could be a huge step to getting her career back on track. She’s only 24, but has fallen a long way from the highs of 2011 when she won 12 times, including racking up a fifth major championship.

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Taiwanese golfer, Taiwanese sponsor

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Sven’s career tailspin set to crash land in China

It struck me recently that the biggest obstacles 14-year-old Chinese golf sensation Guan Tianlang still has to face are nothing to do with sport: girls and money. Either or both could send him off the rails, or make him lose interest in golf altogether.

There are plenty of sports figures who have succumbed to both the ladies and the greenback. Soccer has a few examples, not least Sven-Goran Eriksson, the former England manager, who is now set to [UPDATE: has now] become coach of Guangzhou R&F in the Chinese Super League.

Sven before and after
Sven-Goran Eriksson: before and after he became irresistible

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Neymar’s China strategy

Neymar is coming soon to a billboard near you, especially if you live in Asia. In today’s Sports Talk column, I look at how Barcelona’s new signing will try to conquer the China market, following in the footsteps of the God of Branding, David Beckham.

Neymar denied by Joe Hart in Brazil's 2-2 draw with England on Sunday
Neymar denied by Joe Hart in Brazil’s 2-2 draw with England on Sunday

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Guan blossoms, Li blows

Thursday was a mixed day of sport for China.

Let’s start with the good: 14-year-old golfer Guan Tianlang – he of Masters fame – looks well on his way to making his third cut in four PGA Tour events this year, playing at the Memorial Tournament at the invitation of Jack Nicklaus. Despite two bogeys in the last three holes, his even-par round of 72 was good enough for =41st place after Round 1. This is a strong field: 20 of the 120 players have one at least one major, and Guan is ahead of 12 of them.

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Weekly Wrap: Optimistic Americans, Struggling Print Journos and Manny’s Dreadlocks

Tennis, baseball, both forms of football, badminton, athletics and mahjong all feature in this week’s wrap…

Continue reading Weekly Wrap: Optimistic Americans, Struggling Print Journos and Manny’s Dreadlocks

Money makes the world go round – but is ruining sports

Since I submitted this week Sports Talk column yesterday evening, I’ve seen a fair amount of talk on the same issue of money ruining sports: the Guardian’s Jonathan Wilson arguing that Bayern’s UEFA Champions League win kills the dreams of many teams, and Tom Byer lamenting Bayern buying up Dortmund’s players, while Barcelona – another club that supposedly prides itself on its youth development – spends countless millions on Neymar, recently named the world’s Most Marketable athlete.

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Neymar: no longer promoting Chinese carmaker Chery after playing his last match for Santos

Here in China, Guangzhou’s – or more specific Evergrande’s – millions are fast making the CSL an annual foregone conclusion. Continue reading Money makes the world go round – but is ruining sports

World’s richest golf tournament to be held in China?

While the teenage males (12-year-old Ye Wocheng, 14-year-old Guan Tianlang, 16-year-old Dou Zecheng and others) have garnered recent attention for men’s golf in China, it’s the women who continue to lead the way.

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China’s female Olympic golfing hopefuls

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Weekly Wrap: Taiwan, Guan Tianlang, a ludicrous claim and a hot WAG

In this week’s round-up, Taiwan takes centre stage on the world sporting map, golfing teen sensation Guan Tianlang explores America, the most ludicrous claim you’ll hear this decade and a hot sporting WAG.

Continue reading Weekly Wrap: Taiwan, Guan Tianlang, a ludicrous claim and a hot WAG