Another day, another sports team signs a sponsorship deal with Huawei. This time, though, the sport is cricket and the team is Indian Premier League side Royal Challengers Bangalore.
Huawei breaks new ground
Category Archives: Cricket
Weekly Wrap: Golden Sun, missing mojos, and feng shui in the EPL
Sun Yang won his third individual gold medal at the FINA World Championships, adding the 1,500m title to his wins in the 400m and 800m. He kept pace with Canadian Ryan Cochrane for most of the race, and then blasted away in the final two lengths. It was well outside his own world record pace, but he never looked troubled. What’s more, he could easily have had a fourth gold: his anchor leg in the 4 x 200m freestyle relay, which pulled China up into the bronze medal position, was a full second quicker than anyone else swam in either the individual or relay events.
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Asian endorsement deals still key in global sports market
Some thoughts for the weekend… I’ll say upfront that I’m not a huge fan of Forbes, particularly when it comes to their sports coverage, but their annual list of the world’s 100 highest paid athletes makes for interesting reading. Two things are clear: the money is still in the US – 63 of the athletes are American; 73 are US-based – but the sponsorship business is a global one.
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