Now that Sir David Beckham, the God of Branding, has officially hung up his boots, he can concentrate on the Big Problems, like world peace and buying MLS franchises. Becks returns to China next week for the second of three trips this year, as part of his ambassadorial contract with the Chinese Super League. If the first trip was all about the kids, then the second one is all about charity (but like these two, David doesn’t like to brag). Here are the details:
Category Archives: Football
Asian endorsement deals still key in global sports market
Some thoughts for the weekend… I’ll say upfront that I’m not a huge fan of Forbes, particularly when it comes to their sports coverage, but their annual list of the world’s 100 highest paid athletes makes for interesting reading. Two things are clear: the money is still in the US – 63 of the athletes are American; 73 are US-based – but the sponsorship business is a global one.
Continue reading Asian endorsement deals still key in global sports market
Sven’s career tailspin set to crash land in China
It struck me recently that the biggest obstacles 14-year-old Chinese golf sensation Guan Tianlang still has to face are nothing to do with sport: girls and money. Either or both could send him off the rails, or make him lose interest in golf altogether.
There are plenty of sports figures who have succumbed to both the ladies and the greenback. Soccer has a few examples, not least Sven-Goran Eriksson, the former England manager, who is now set to [UPDATE: has now] become coach of Guangzhou R&F in the Chinese Super League.
Continue reading Sven’s career tailspin set to crash land in China
Neymar’s China strategy
Neymar is coming soon to a billboard near you, especially if you live in Asia. In today’s Sports Talk column, I look at how Barcelona’s new signing will try to conquer the China market, following in the footsteps of the God of Branding, David Beckham.
Weekly Wrap: Optimistic Americans, Struggling Print Journos and Manny’s Dreadlocks
Tennis, baseball, both forms of football, badminton, athletics and mahjong all feature in this week’s wrap…
Continue reading Weekly Wrap: Optimistic Americans, Struggling Print Journos and Manny’s Dreadlocks
Money makes the world go round – but is ruining sports
Since I submitted this week Sports Talk column yesterday evening, I’ve seen a fair amount of talk on the same issue of money ruining sports: the Guardian’s Jonathan Wilson arguing that Bayern’s UEFA Champions League win kills the dreams of many teams, and Tom Byer lamenting Bayern buying up Dortmund’s players, while Barcelona – another club that supposedly prides itself on its youth development – spends countless millions on Neymar, recently named the world’s Most Marketable athlete.
Here in China, Guangzhou’s – or more specific Evergrande’s – millions are fast making the CSL an annual foregone conclusion. Continue reading Money makes the world go round – but is ruining sports
Weekly Wrap: Taiwan, Guan Tianlang, a ludicrous claim and a hot WAG
In this week’s round-up, Taiwan takes centre stage on the world sporting map, golfing teen sensation Guan Tianlang explores America, the most ludicrous claim you’ll hear this decade and a hot sporting WAG.
Continue reading Weekly Wrap: Taiwan, Guan Tianlang, a ludicrous claim and a hot WAG
China may lose out as Beckham weighs up retirement options
David Beckham always says all the right things to all the right people, but if he is to fulfill all his promises and obligations, he may need to start cloning himself. With soccer-related commitments in at least the UK, the US, France and China (and possibly others in Qatar in elsewhere), plus countless sponsorship obligations around the world, Beckham’s retirement will be anything but relaxed.
Continue reading China may lose out as Beckham weighs up retirement options
World Top 50 Most Marketable Athletes: 8 Brits, 0 Chinese
Lists like SportsPro magazine’s Most Marketable Athletes [full list below] are equal parts inspired and enraging. I love the fact that Brazilian Paralympian Alan Oliveira (no. 17) is included, combining his age, talent and good looks with the undoubted boost to Brazilian sport that the next World Cup and Olympics will bring, almost as much as I hate the selection of Seth Jones (39), who is largely unknown even within his own sport, and, at 18, may not even play a single NHL game in the next three years even if he later develops into an All-Star.
Continue reading World Top 50 Most Marketable Athletes: 8 Brits, 0 Chinese
Homer Simpson and the Weibo Rule
Even Homer Simpson knows statistics can be used to prove anything. That’s particularly true in China, where data is not known for being the most reliable. Whether it’s GDP figures, box office numbers or internal accounting, numbers in China are best taken with a sack or two of salt.
