Beckham to take up CSL role
China may have lost out in the recent David Beckham sweepstakes, but that doesn’t mean all is lost. According to the Beijing Youth Daily, Beckham will become an international ambassador for the Chinese Super League, beginning this season.
Continue reading Weekly Wrap Pt 1: Beckham/CSL, Sina/PGA, Red Bull/CBA, F1/no one…
Ferrari sign first Chinese sponsor
Ferrari’s Formula One team has signed a four-year deal with Weichai Power. Somewhat surprisingly given Ferrari 20+ year history in China and the importance of the Chinese market, it is Ferrari’s first ever Chinese sponsor. Weichai, as I’m sure you know, produces mechanical components for heavy-duty vehicles, including buses.
Weichai Power’s parent company, the Weichai Group, already has Italian links: the company bought a majority stake in luxury yacht manufacturer Ferretti Group last year.