After a breathless few weeks during which the entire sporting world has been talking about Chinese football (with yours truly quoted by AFPthreetimes, FTtwice, El Pais, Hicimos, Vice Sports and interviewed by CCTV, BBC and Al Jazeera among others), let’s take a look at a few stories that could be cropping up over the next 12 months…
The World Athletics Championships kick off in Beijing today, with the world’s media focusing more on the doping allegations that have engulfed the sport than on the sporting action. This is completely understandable, given the revelations that have come out in recent weeks – for example, that one third of the athletes who competed at the 2011 World Champs in South Korea had suspicious tests during the previous 12 months.
However, Chinese media – led by national broadcaster CCTV – have been putting more of a positive spin on things, as is their government-directed wont. Wall-to-wall coverage of former meets (including the 2008 Beijing Olympics) has been shown on sports channel CCTV-5 in recent days, educating and encouraging the public in equal measures, in the hope that they embrace these championships.
The problem is: Liu Xiang, China’s 110m hurdles 2004 Olympic champion and the sport’s only real domestic star, recently retired.