Tag Archives: Cristiano Ronaldo

Football

CHINESE FOOTBALL CORRUPTION REPORT

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Detention of ex-Everton Star Li Tie Sparks Biggest Government Crackdown in a Decade

by a SPECIAL CORRESPONDENT

China Sports Insider is delighted to publish the following contribution from a special correspondent, who wishes to remain anonymous. All details contained in this article have been translated from Chinese-language reports published on well-known Chinese websites, including official announcements on people detained for investigation etc.

PART 1 – The Online Sacrifice of a Greedy Icon

Like all good football corruption enquiries, the shocking criminal investigations playing out this winter in China started with complete silence. Early last November, one of the biggest stars in Chinese football disappeared. From a training session. According to reports, he told the other participants that he was going to “take some pictures”. He probably added, “I may be some time”.

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Basketball

Why the Mavs have struck gold in China

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In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a good Chinese name for your brand, product or even sport can be the crucial difference between standing out in the world’s largest market or going unnoticed. 

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Column, Football

New soccer tournaments could see China gain global dominance

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China’s long-term soccer plan calls for the country to be a global force in the game by 2050, but if China’s latest football project comes off, it would arguably become a major footballing power long before that.  

The plan has been laid out by the Chinese government, backed, of course, by President Xi Jinping, but the latest moves have come from one of the country’s biggest companies – Wanda, whose boss just happens to be China’s richest man.

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Football

Neymar’s China strategy

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Neymar is coming soon to a billboard near you, especially if you live in Asia. In today’s Sports Talk column, I look at how Barcelona’s new signing will try to conquer the China market, following in the footsteps of the God of Branding, David Beckham.

Neymar denied by Joe Hart in Brazil's 2-2 draw with England on Sunday
Neymar denied by Joe Hart in Brazil’s 2-2 draw with England on Sunday

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Basketball, Football, Tennis

Li Na makes list one year too late

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After Time recently named Li Na as one of the world’s top 100 most influential people, my first thought was about the Timing (sorry). Her breakout performance was her French Open win in 2011, so why have they taken this long to put her on the list? Yes, her brand has continued to grow, but her main sponsors jumped on board in summer 2011, immediately after her Grand Slam win.

Anyway, the point of these lists is to generate discussion, so job done there. Interestingly, while many have predicted that Li Na would soon overtake Maria Sharapova as the world’s highest earning sportswoman, Sharapova’s recent deal with Porsche could keep her in the lead for a little while longer.

Here’s this week Sports Talk column:

Influence is a somewhat fluid concept, particularly in connection with Time Magazine’s annual list of the world’s 100 most influential people.

To say that Italian soccer player Mario Balotelli – one of just four sports figures on the list – is more influential than Lionel Messi or Cristiano Ronaldo is farcical.

Is he more colorful, more controversial? Yes, on both counts, and those factors sell magazines, so let’s forgive Time their poetic license.
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