May was a busy month.
Tag Archives: Ford
Chinese Super League announces Ford deal [UPDATE]
Changan Ford has announced a deal worth as much as 390 million yuan (US $63 million) over four years to become an official senior partner of the Chinese Super League, as well as the league’s promotion and development partner and its official vehicle supplier.
Continue reading Chinese Super League announces Ford deal [UPDATE]
Is Xi Jinping’s love of soccer a double-edged sword?
There’s a particular official within Chinese soccer circles who has developed a habit of starting each press conference or meeting with the words “I don’t know anything about football, but…” The intent is clear: if (when) this all goes south (again), it’s not my fault.
The state’s control of Chinese football is a large reason for its poor performance over the years: what is needed is a long-term plan, but Chinese officialdom rewards short-term thinking.
Having a man in charge of the country who loves the game would appear to be a positive, but this week’s Sports Talk column looks at how Chinese President Xi Jinping’s love of soccer may not actually be such a good thing for the sport after all…
Continue reading Is Xi Jinping’s love of soccer a double-edged sword?
国家领导人关注足球事业是把双刃剑
今年年初,中国国家主席习近平频频出现在媒体视野之中,其与往届不同的亲民路线吸引了不少民众的眼球。当然在中国足球的建设方面,因为习主席的关注而发生了一些改变。
CSL fires another blank with dud deal
For all the back-slapping about the CSL’s new title sponsor – a four-year deal with Ping An Insurance worth 150 million per year – in reality it’s just the latest in a long list of short-sighted moves by Chinese football authorities.