Maybe things will be different next summer, but pre-season tours of China by European soccer teams appear to be a thing of the past. This week’s Sports Talk column, posted below, explains why, though when English Premier League teams are touring Costa Rica but not China, it’s obvious the business model here is broken. It would be interesting to see how many fans would turn up if a – gasp! – regular season EPL game was played in China; if the NFL, with its far shorter season, can do it, then why can’t the EPL? I suspect it would be a full house, but ticket prices might be an issue, as I discuss below.

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