Chinese TV and electronics brand Changhong has announced a one-year shirt sponsorship deal with Australian rugby league team Parramatta Eels. Changhong’s first major sports sponsorship will see the company’s logo appear on the back of the Eels’ playing jerseys for the 2013 National Rugby League (NRL) season. The Changhong name will also appear on the goal posts at the Eels’ 20,000-capacity Parramatta Stadium as well as signage around the ground. As you might expect, there will also be Changhong TVs all over the venue.

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