Tag Archives: Hisense
10 questions on the Chinese sports industry
US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below.
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10 sporting questions for the Year of the Monkey
After a breathless few weeks during which the entire sporting world has been talking about Chinese football (with yours truly quoted by AFP three times, FT twice, El Pais, Hicimos, Vice Sports and interviewed by CCTV, BBC and Al Jazeera among others), let’s take a look at a few stories that could be cropping up over the next 12 months…
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Chinese firm sponsors…. Australian rugby league team?
Chinese TV and electronics brand Changhong has announced a one-year shirt sponsorship deal with Australian rugby league team Parramatta Eels. Changhong’s first major sports sponsorship will see the company’s logo appear on the back of the Eels’ playing jerseys for the 2013 National Rugby League (NRL) season. The Changhong name will also appear on the goal posts at the Eels’ 20,000-capacity Parramatta Stadium as well as signage around the ground. As you might expect, there will also be Changhong TVs all over the venue.
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