It’s been another big week for Chinese telecoms firm Huawei in the world of sports. Firstly, as previously mentioned, the company sponsored the ITU World Triathlon Grand Finale in London last weekend (and, as an aside, the ITU is the International Triathlon Union, not the International Telecommunications Union, as originally mentioned in this (now corrected, but still) shocker of a piece by Sir Simon Jenkins), meaning plenty of prominent signage for Huawei all over London’s Hyde Park.
I’ve written before about Chinese telecoms company Huawei using sports and entertainment to combat the atrocious PR it tends to get around the world. That trend is continuing, but the company now appears to be spurning the US and focusing more on Europe.
Continue reading Huawei to take global sporting PR tour to London
With all the negative press that Chinese telecoms firm Huawei has been receiving in recent days – that it “spies for the Chinese government“, or that the Brits are investigating Huawei’s involvement in a cyber security base in the UK – you would think it might take more than a little gentle sports PR to turn things around.
