Some thoughts for the weekend… I’ll say upfront that I’m not a huge fan of Forbes, particularly when it comes to their sports coverage, but their annual list of the world’s 100 highest paid athletes makes for interesting reading. Two things are clear: the money is still in the US – 63 of the athletes are American; 73 are US-based – but the sponsorship business is a global one.
Continue reading Asian endorsement deals still key in global sports market