The IOC says it’s looking for a new sponsor after Taiwanese computer company Acer pulled out as a member of the TOP Olympic sponsorship programme. Asus or Lenovo, anyone?
Gerhard Heiberg, the head of the IOC’s marketing team, said Acer would not necessarily be replaced by another computer company, but you have to think the most obvious replacements are like-for-like ones, with Lenovo and Acer also ticking the Asian box left empty by Acer’s departure.
One reason why that may not happen, though, is a fear of sponsorship overlap, with other companies encroaching on the “computer” category, something that Heiberg added may lead to changes as a result.