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10 questions on the Chinese sports industry
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10 questions on the Chinese sports industry

November 3, 2017 Mark Dreyer Leave a comment
US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below. 

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