Neymar is coming soon to a billboard near you, especially if you live in Asia. In today’s Sports Talk column, I look at how Barcelona’s new signing will try to conquer the China market, following in the footsteps of the God of Branding, David Beckham.
Phelps loses his balls
“T.I.C. This is China. It’s just a completely different world over here.”
That was Michael Phelps’ assessment after playing golf with Matt Kuchar at Mission Hills golf club in Haikou. He kept he temper remarkably well, despite, hole-after-hole, losing his ball to Chinese fans hellbent on snagging a souvenir. Admittedly, as the video shows, he’s not the straightest hitter, but even when he nails the middle of the fairway, the ball is gone by the time he gets there.
“Someone picked it up and had a pen for me to sign it.”
Beckham to take up CSL role
China may have lost out in the recent David Beckham sweepstakes, but that doesn’t mean all is lost. According to the Beijing Youth Daily, Beckham will become an international ambassador for the Chinese Super League, beginning this season.
Continue reading Weekly Wrap Pt 1: Beckham/CSL, Sina/PGA, Red Bull/CBA, F1/no one…
