Tag Archives: Rio 2016

Li Na & sponsors hoping for Australian Open history

Will it be third time lucky for Li Na at the Australian Open? A dominant semifinal performance saw Li put Canada’s rising star Genie Bouchard firmly in her place, racing to a 5-0 first set lead in just 14 minutes, before cruising to a 6-2, 6-4 win.

Li Na reaches Australian Open finalLi will play Dominika Cibulkova – Slovakia’s first Grand Slam finalist – on Saturday evening in Melbourne and will start as the heavy favorite  in her third Australian Open final in four years, against an opponent she’s never lost to in four matches. But in a tournament full of upsets, who’s to say there won’t be one more? Continue reading Li Na & sponsors hoping for Australian Open history

Sun may shine in Barcelona, but for how much longer?

Chinese swimmer Sun Yang has been a naughty boy: partying, missing training, and (gasp) even spending time with a girl. Sun wasn’t happy after being fined and went into a sulk, demanding a new coach. He need look no further than the world’s most famous swimmer, Michael Phelps, for a case study. Phelps, too, got tired of a life of training, let his hair down a little and then this happened:

Image Continue reading Sun may shine in Barcelona, but for how much longer?

World Top 50 Most Marketable Athletes: 8 Brits, 0 Chinese

Lists like SportsPro magazine’s Most Marketable Athletes [full list below] are equal parts inspired and enraging. I love the fact that Brazilian Paralympian Alan Oliveira (no. 17) is included, combining his age, talent and good looks with the undoubted boost to Brazilian sport that the next World Cup and Olympics will bring, almost as much as I hate the selection of Seth Jones (39), who is largely unknown even within his own sport, and, at 18, may not even play a single NHL game in the next three years even if he later develops into an All-Star.

Who would you rather have advertizing your brand - Katie Walsh (50) or Li Na (not on list)?
Who would you rather have advertizing your brand – Katie Walsh (50) or Li Na (not on list)?

Continue reading World Top 50 Most Marketable Athletes: 8 Brits, 0 Chinese

China’s teenage swingers

Here’s my article in this month’s That’s Beijing magazine, which is now online, but was written before Dou Zecheng’s heroics at the China Open 10 days ago. The key to being the next Chinese golfing superstar? Money.

Last month, China’s 14-year-old golf sensation Guan Tianlang became not only the youngest player ever to tee off at the Masters in Augusta, but the youngest to make the cut at any PGA Tour event.

sport-of-nation_5d833a1808-520x270 Continue reading China’s teenage swingers

Why Liu Xiang should retire

Liu Xiang is out for the season, and will miss the 2013 World Championships in Moscow among other events. Further ahead, the 2015 World Championships will be held in Beijing and the 2016 Olympic Games will be held in Rio. In 27 Olympics, the oldest ever winner of the 110-metre hurdles was Mark McCoy who was 30 in 1992; Liu will be 33 in Rio.

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Liu Xiang: down and out…for good?

Continue reading Why Liu Xiang should retire

Levelling the playing field

In recent years, Japan and China have had a, shall we say, “strained” relationship, but the Japanese may have just pulled one over their rivals in the most unlikeliest of places – table tennis, currently China’s most watched sport. Image

China has won 24 of a possible 28 gold medals in Olympic ping pong history, adding another 15 silver and 8 bronze. Japan, in contrast, has won a solitary silver medal in seven attempts since the sport was first included in the Olympics in 1988.

But, in perhaps the most sneaky sporting move since Myanmar handpicked most of the sports for this year’s Southeast Asian Games, Japan has moved to level the playing field, by doing exactly that – literally, making sure that the playing field is level. Confused? Continue reading Levelling the playing field

Olympic showdown for Asus and Lenovo?

The IOC says it’s looking for a new sponsor after Taiwanese computer company Acer pulled out as a member of the TOP Olympic sponsorship programme. Asus or Lenovo, anyone?

Gerhard Heiberg, the head of the IOC’s marketing team, said Acer would not necessarily be replaced by another computer company, but you have to think the most obvious replacements are like-for-like ones, with Lenovo and Acer also ticking the Asian box left empty by Acer’s departure.

One reason why that may not happen, though, is a fear of sponsorship overlap, with other companies encroaching on the “computer” category, something that Heiberg added may lead to changes as a result.

Continue reading Olympic showdown for Asus and Lenovo?