The world’s most valuable sports franchise just got a little richer yesterday after signing deals with two Chinese companies, drinks maker Wahaha and China Construction Bank.
The deals themselves look straightforward enough: Wahaha becomes Manchester United’s first official soft drink sponsor, while CCB will produce the official Man Utd-branded credit card in China. But it was something from the club’s official press release that struck me, specifically the part where United’s commercial director Richard Arnold claims the club has a following of 108 million in China.
108 million fans? Now hold on a minute… Continue reading Manchester United’s fishy China numbers