Tag Archives: Zhang Jindong

10 questions on the Chinese sports industry

US-based sports marketing guru Joe Favorito reached out and asked me to do a Q&A for his site on various aspects of the Chinese sports industry. Given that his weekly industry newsletter is distributed to well over 30,000 people, I was more than happy to oblige. Joe published the results in two parts – here and here – which are reprinted below. 

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West Brom, AC Milan added to China’s trophy cabinet

Chinese football added another two major clubs to the country’s portfolio, as the government-backed soccer drive shows no sign of slowing down.

With the sporting world’s attention zeroing in on the Rio Olympics, China’s football industry – as has been the case repeatedly this year – stole back the spotlight. West Brom became the first English Premier League club to be acquired by a mainland Chinese owner. Then, just hours later, AC Milan joined the club as a Chinese consortium took full ownership from Silvio Berlusconi, following the lead of its cross-town rival Inter two months ago. Here are five thoughts on the day’s dealings:  Continue reading West Brom, AC Milan added to China’s trophy cabinet

Explained: What’s behind Chinese takeovers of football clubs

I spoke to Sky Sports reporter Johnny Phillips last week for a piece he did on the increasing amount of Chinese investment directed at English football clubs in recent weeks. Editors being as they are, only a few selected highlights appeared in the finished article, but we covered a lot of ground, so here is an uncut version (completed shortly before the Wolves deal – the latest of the Chinese takeovers – was announced), touching on why rumours spread so quickly, West Brom’s possible owner and his plans for world domination, Sven spouting nonsense and why Wolves fans are probably sleeping better than Villa ones at the moment.

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AC Milan’s Chinese saga nears end as rumor mill grinds on

AC Milan is the latest in a long line of European football targets picked out by Chinese investors – and it won’t be the last.

On the football pitch, the Italians are known for a slow, tactical style that, while effective, can bore an opponent into submission.

Off the pitch, it may also be a similar story.

Continue reading AC Milan’s Chinese saga nears end as rumor mill grinds on