Tag Archives: Atletico Madrid

Is La Liga really coming to China?

Real Madrid and Barcelona now appear to be closer than ever before to playing regular La Liga games in China – but just how soon could that become a reality, what obstacles still lie in the way and what sort of impact would that have on global sport?

Javier Tebas may not be a household name in the wider football world, but the president of La Liga has certainly been making waves in the industry in recent days, particularly with reference to expanding the global appeal of his league.

In an interview last week with Murad Ahmed from the Financial Times, here’s what Tebas had to say: Continue reading Is La Liga really coming to China?

Explained: What’s behind Chinese takeovers of football clubs

I spoke to Sky Sports reporter Johnny Phillips last week for a piece he did on the increasing amount of Chinese investment directed at English football clubs in recent weeks. Editors being as they are, only a few selected highlights appeared in the finished article, but we covered a lot of ground, so here is an uncut version (completed shortly before the Wolves deal – the latest of the Chinese takeovers – was announced), touching on why rumours spread so quickly, West Brom’s possible owner and his plans for world domination, Sven spouting nonsense and why Wolves fans are probably sleeping better than Villa ones at the moment.

Continue reading Explained: What’s behind Chinese takeovers of football clubs

Suning’s Barca deal continues Chinese trend

Stories started to spread on Monday that Chinese home appliance chain Suning was set to buy a stake in Spanish megaclub Barcelona. If true, it would have blown news of Alibaba buying a 50% stake in Guangzhou Evergrande out of the water.

Barca Director General Antoni Rossich is flanked by Suning's EVP/GM Li Bin (L) and VP Sun Weiming (R)
Barca Director General Antoni Rossich is flanked by Suning’s EVP/GM Li Bin (L) and VP Sun Weiming (R)

Continue reading Suning’s Barca deal continues Chinese trend

Huawei uses sports to combat politics

It’s almost becoming its own feature at this point: who has Huawei sponsored this week? This year the company has signed sponsorship deals with the ITU World Triathlon Grand Finale in London, German soccer team Borussia Dortmund, NZ soccer team Wellington Phoenix, and Australian rugby league side Canberra Raiders. Then there was a China-New Zealand soccer match, the 2011 Italian Super Cup in Beijing, plus Atletico Madrid in last year’s Madrid derby, and that’s before we get on to Huawei’s recent musical tie-ups with Coldplay and, er, the Jonas Brothers.

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Huawei using sports to combat bad PR

With all the negative press that Chinese telecoms firm Huawei has been receiving in recent days – that it “spies for the Chinese government“, or that the Brits are investigating Huawei’s involvement in a cyber security base in the UK – you would think it might take more than a little gentle sports PR to turn things around.

Huawei - front and center in Canberra
Huawei – front and center in Canberra

Continue reading Huawei using sports to combat bad PR