Tag Archives: Sina Weibo

FIFA’s Chinese own goal

The Chinese are watching the World Cup in their droves, with some staying up so late that three people have now reportedly died from World Cup-related sleep deprivation.  118 million posts about the World Cup were written between June 12-17, but FIFA, in all its infinite wisdom, has no official online presence in China. Here’s more:


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忽视中国市场 国际足联自摆乌龙


article-2606822-1D27D1B700000578-741_634x458 Continue reading 忽视中国市场 国际足联自摆乌龙

Weekly Wrap: Chinese takes on Wimbledon, sailing and golf

The Chinese are getting up in their millions to watch the World Cup, and as expected Brazilian Neymar is becoming one of the main stories (this piece on Neymar’s China’s strategy is worth another look). But other things are happening too. Here’s a selection of interesting stories from the past few days (the first two of which feature some special China Sports Insider insight!).

Continue reading Weekly Wrap: Chinese takes on Wimbledon, sailing and golf

Neymar to join Messi in small screen venture

This Bloomberg article from yesterday highlighted Tencent’s huge stock market gain – the most in half a year – after a 35% increase in revenue from desktop games and WeChat messaging, while noting that Lionel Messi was hired to promoted WeChat earlier this year. What it failed to mention is that Messi’s Barcelona teammate Neymar has just agreed to join forces off the pitch as well as on it, by becoming another international face of WeChat, known as Weixin (way-SHEEN) in China.

Continue reading Neymar to join Messi in small screen venture

T-Mac rules out CBA return, slams Chinese media [UPDATED]

[UPDATE: As Beijing Cream has noticed, T-Mac has added another post on his Weibo account, which reads:

Just want you all to know Yang Yi is lying to the China press about me. Any information from him are false to promote his clients. I love China and will always be faithful to all my fans. Peace!

Yang Yi is the Senior Basketball Editor at Titan Sports and a former NBA commentator for CCTV who became known for dropping Yao Ming’s name at every opportunity. Still doesn’t sound like McGrady will be playing in China any time soon, though…]

Following news that Yi Jianlian will not be going from the CBA to the NBA anytime soon comes news that Tracy McGrady won’t be making the opposite journey either.

Tracy McGrady Qingdao EaglesAfter spending the end of last season on the bench for the San Antonio Spurs, T-Mac retired from the NBA, shortly after posting this message on his Sina Weibo account: Continue reading T-Mac rules out CBA return, slams Chinese media [UPDATED]

Weekly Wrap: Man Utd, Messi and China’s next big thing

Sina Weibo welcomes Manchester United

Manchester United finally – finally – have an official Sina Weibo page here after a shocking lack of presence here, filled largely by fan pages. For years, the powers that be at Old Trafford were arrogant enough to think that everyone would simply go to the team’s homepage, and the club has now also launched a Twitter page for the first time (@ManUtd). The site now has more than 100,000 followers (though always take Sina Weibo numbers with a sack of salt), as compared to close to four times that amount on Twitter. Nothing of particular note is up yet on the Weibo site – so far just a few pictures and headlines from their Asian Tour – but at least it’s a step in the right direction in trying to connect with Chinese fans.


Continue reading Weekly Wrap: Man Utd, Messi and China’s next big thing