After a breathless few weeks during which the entire sporting world has been talking about Chinese football (with yours truly quoted by AFPthreetimes, FTtwice, El Pais, Hicimos, Vice Sports and interviewed by CCTV, BBC and Al Jazeera among others), let’s take a look at a few stories that could be cropping up over the next 12 months…
CCTV, IMG and Infront – all huge names in the sports industry – were among the suitors to buy the rights to produce and broadcast the Chinese Super League. But these three, and others, were obliterated by the bid submitted by the comparatively little known Tiao Dongli, or CSM, worth a staggering 8 billion RMB over five years.
The World Athletics Championships kick off in Beijing today, with the world’s media focusing more on the doping allegations that have engulfed the sport than on the sporting action. This is completely understandable, given the revelations that have come out in recent weeks – for example, that one third of the athletes who competed at the 2011 World Champs in South Korea had suspicious tests during the previous 12 months.
However, Chinese media – led by national broadcaster CCTV – have been putting more of a positive spin on things, as is their government-directed wont. Wall-to-wall coverage of former meets (including the 2008 Beijing Olympics) has been shown on sports channel CCTV-5 in recent days, educating and encouraging the public in equal measures, in the hope that they embrace these championships.
The problem is: Liu Xiang, China’s 110m hurdles 2004 Olympic champion and the sport’s only real domestic star, recently retired.
This is a studio discussion I did alongside the always excellent Rowan Simons, who – literally – wrote the book on this, on CCTV last week after the new soccer reforms in China were announced.
For previous episodes of China Sports Insider, please click below:
When it comes to the 2022 Olympic Games, FIFA – not the IOC – is holding the joker in the pack. And that Joker is far closer to Heath Ledger’s dark portrayal of the character than anything that faintly resembles amusement.
The Chinese are watching the World Cup in their droves, with some staying up so late that three people have now reportedly died from World Cup-related sleep deprivation. 118 million posts about the World Cup were written between June 12-17, but FIFA, in all its infinite wisdom, has no official online presence in China. Here’s more:
Roads & Kingdoms has an excellent long-form piece by Gabrielle Jaffe profiling the fans of Chinese Super League team Beijing Guoan, exploring the history of the beautiful game in China and delving into the culture of supporter groups around the country.