Tag Archives: Neymar

Gov’t meddling in Chinese soccer, Pt 28: tattoo ban

You may have heard by now about China’s ban on tattoos, first announced in January when “hip-hop elements” were deemed no longer suitable for TV, and now scrubbed from soccer, too (as detailed below). But though this forms part of a wider campaign, Chinese football has seen the government get involved all too often. 

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FIFA nets yet another Chinese sponsor, while CFA provides much-needed transfer clarity

Here’s a summary of what you can find in my weekly China Digest for SportBusiness:

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Smog, customs thwarting sports stars in Beijing

Almost exactly a year ago, Beijing played host to a dream day of international sports: both Neymar and Kobe were in town with their respective teams, and the Tour of Beijing was wrapping up in glorious sunshine. This year…not so much.

Argentina players brave the smog for quick kickabout
Argentina players brave the smog for quick kickabout

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Weekly Wrap: Chinese takes on Wimbledon, sailing and golf

The Chinese are getting up in their millions to watch the World Cup, and as expected Brazilian Neymar is becoming one of the main stories (this piece on Neymar’s China’s strategy is worth another look). But other things are happening too. Here’s a selection of interesting stories from the past few days (the first two of which feature some special China Sports Insider insight!).

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The World Cup with Chinese characteristics

China won’t be playing in Brazil – they have appeared at a World Cup just once and failed to score a goal – but millions will stay up late to watch the games – starting this Friday at 4 am when Croatia kicks off against the host nation in São Paulo. Here are 10 things in this year’s World Cup with a Chinese connection.  Continue reading The World Cup with Chinese characteristics

Neymar to join Messi in small screen venture

This Bloomberg article from yesterday highlighted Tencent’s huge stock market gain – the most in half a year – after a 35% increase in revenue from desktop games and WeChat messaging, while noting that Lionel Messi was hired to promoted WeChat earlier this year. What it failed to mention is that Messi’s Barcelona teammate Neymar has just agreed to join forces off the pitch as well as on it, by becoming another international face of WeChat, known as Weixin (way-SHEEN) in China.

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Beijingers spoilt for choice: Brazil or the Lakers?

Today is one of those rare sports days in the Chinese capital, especially given that it’s a Tuesday. For those with nothing better to do (and plenty of money), you can spend the day watching the Tour of Beijing, which finishes its fifth and final stage near the Bird’s Nest today. Then head into the stadium itself to see the Brazilian national soccer team play. Leave at half time and jump into your helicopter to head to the west of town in time to catch some of the game between the LA Lakers and the Golden State Warriors at the Mastercard Arena.

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Photo credit: Getty Images

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Neymar’s China strategy

Neymar is coming soon to a billboard near you, especially if you live in Asia. In today’s Sports Talk column, I look at how Barcelona’s new signing will try to conquer the China market, following in the footsteps of the God of Branding, David Beckham.

Neymar denied by Joe Hart in Brazil's 2-2 draw with England on Sunday
Neymar denied by Joe Hart in Brazil’s 2-2 draw with England on Sunday

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Weekly Wrap: Optimistic Americans, Struggling Print Journos and Manny’s Dreadlocks

Tennis, baseball, both forms of football, badminton, athletics and mahjong all feature in this week’s wrap…

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