Tag Archives: Facebook

Big trouble in China: how to manage a crisis

The UCLA incident last week was not the first time visiting teams have had problems while on tour in China. Here’s a look at what can happen when things go south and how teams should respond when trying to manage a crisis.

Continue reading Big trouble in China: how to manage a crisis

Why the Mavs have struck gold in China

In a marketing stroke of genius, the Dallas Mavericks are asking their Chinese fans to choose a new (Chinese) name for the team. Here’s why having a good Chinese name for your brand, product or even sport can be the crucial difference between standing out in the world’s largest market or going unnoticed. 

Continue reading Why the Mavs have struck gold in China

Weekly Wrap: Chinese takes on Wimbledon, sailing and golf

The Chinese are getting up in their millions to watch the World Cup, and as expected Brazilian Neymar is becoming one of the main stories (this piece on Neymar’s China’s strategy is worth another look). But other things are happening too. Here’s a selection of interesting stories from the past few days (the first two of which feature some special China Sports Insider insight!).

Continue reading Weekly Wrap: Chinese takes on Wimbledon, sailing and golf