The following is a guest post written by Jo Hoopes, who accompanied Chinese media on their trip to Super Bowl XLIX last week.
While Chinese media covering American football may once have seemed like an anomaly, this year correspondents and commentators from PPTV, LeTV, CCTV, Shanghai’s G-Sports, Guangdong TV (GDTV), Sina.com and Hupu.com all turned up bright eyed and bushy tailed for Super Bowl week, taking in the larger-than-life fan events and Media Day frenzy with enthusiasm.
NFL legend Jerry Rice, ranked by NFL Films as the greatest player in history, visited China last month as part of the NFL’s continued efforts to promote the game overseas, and China Sports Insider was there to see him. Rice talks about the success the NFL has had in London, how the approach in China is different – plus why a Super Bowl in China would “fantastic”.
For previous episodes of the China Sports Insider video series, see Ep 1 (motor racing), Ep 2 (NFL), Ep 3 (golf) and Ep 4 (Beijing’s Olympic bid).
Two recent stories of interest to NFL fans here. First, Chinese telecoms giant Huawei, which has blitzed Europe and elsewhere with its sporting sponsorships, has finally broken into the US market, despite lawmakers doing their best to blacklist the firm due to spying concerns. Unsurprisingly it’s come in Washington where its highly-paid lobbyists have been based, and it’s a partnership with the Redskins – also unsurprising since the Redskins have drawn an equal amount of negative press converage in recent months. As they say, birds of a feather flock together…
Continue reading The Skins get Huawei’d, and Jerry shows the AFL how it’s done
《伊索寓言》中著名的龟兔赛跑，以“兔子因自命不凡而输掉比赛，乌龟坚持不懈终获胜”而收尾。这则寓言寓意显而易见：在缓慢但坚定的步伐中可以收获成功。
